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Sun TV Network, a leading name in the Indian media landscape, is set to make a significant impact in the Hindi-speaking market with the launch of its first Hindi General Entertainment Channel (GEC), Sun Neo. Known for its successful ventures across diverse regions of India, Sun TV Network aims to redefine Hindi GEC with Sun Neo, enhancing its extensive portfolio of TV channels.
Under the tagline ‘Dil Se Jiyo’ (Live from the Heart), Sun Neo promotes a philosophy of embracing individuality and encouraging viewers to live life to the fullest. This inclusive approach highlights Sun TV Network’s commitment to fostering happiness and acceptance among its audience, the network said in a press release.
Starting from June 16, 7:00 pm onwards, Sun Neo will premiere four compelling shows, ‘Chhathi Maiyya Ki Bitiya’, ‘Ishq Jabariya’, ‘Nandini’, ‘Saajha Sindoor’.
These dramas span a wide spectrum of emotions, aiming to evoke deep connections with the audience. The launch will offer 3.5 hours of fresh prime-time programming, setting new benchmarks in the industry by capturing the essence and cultural richness of Hindi-speaking audiences.
A spokesperson for Sun TV Network stated, “Entering the Hindi-speaking market has been a long-anticipated move for Sun TV Network, and we’re thrilled to see it come to life with the launch of Sun Neo. Hindi is the widely spoken language of India, and we understand the immense potential of this market. Despite the competition, we’re confident in our readiness. With success in various regions and languages, we’re ready to conquer the Hindi Heartland. Sun Neo is our ode to living life wholeheartedly. We call it ‘Dil Se Jiyo’. We believe compelling content will reign supreme. We’re confident that our meticulously curated lineup of shows will deeply resonate with viewers, making Sun Neo their preferred channel in the coming days and thus strengthening our foothold in the broadcast industry.”
With 37 TV channels in 7 different languages and viewership spanning 27 countries, Sun TV Network aims to make Sun Neo a household name, synonymous with quality entertainment.
The channel is available on all leading DTH and Cable Operators, along with DD Free Dish, ensuring widespread accessibility to audiences nationwide.
