Prime Video launches unique ‘Mirzapur’ campaign
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6 months ago 06:00:58am Television

Prime Video launches unique ‘Mirzapur’ campaign

New Delhi, 04-July-2024, By IBW Team

Prime Video

Prime Video’s latest campaign for the release of Mirzapur S3’, ‘Bano Guddu Bhaiyya Ka Right Hand,’ has taken fan engagement to a new level with an interactive WhatsApp and AI experience.

This innovative campaign allows fans to connect directly with the character Guddu Bhaiyya through a custom chatbot, offering missions, personalized videos, and AI-generated rewards.

Within 24 hours of its launch, the campaign attracted 50,000 organic users. Fans eager to join can start their journey by sending a ‘Hi’ to 9324965791, the platform said in a press release.

Produced by Excel Media & Entertainment and directed by Gurmmeet Singh and Anand Iyer, ‘Mirzapur’ S3features a star-studded cast, including Pankaj Tripathi, Shweta Tripathi Sharma, Rasika Dugal, and more.

The ten-episode series premieres exclusively on Prime Video on July 5.


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