MIB dilutes norm on ads’ self-declaration; restricts it to food, health sectors

The government yesterday sought to ease the pains of the media over the self-declaration of all advertisements — a move necessitated by a recent Supreme Court order — by saying such affidavits now would be needed for ads related to food and health sectors. In ad advisory, dated July 3, the Ministry of Information and Broadcasting said

Prime Video launches unique ‘Mirzapur’ campaign

Prime Video’s latest campaign for the release of ‘Mirzapur S3’, ‘Bano Guddu Bhaiyya Ka Right Hand,’ has taken fan engagement to a new level with an interactive WhatsApp and AI experience. This innovative campaign allows fans to connect directly with the character Guddu Bhaiyya..

Wimbledon, Star Sports tie up for Hindi commentary to up reach

With an eye on expanding reach and engagement in India, which anyway has shown dramatic rise over the past few years, the All England Lawn Tennis Club, organisers of the Wimbledon tennis tournament, has tied up with Star Sports Network for Hindi commentary — a unique first. Acknowledging the growing popularity, the All England Club has identified India...

Netflix tops ‘Must Keep TV’ brand 2024 survey in US

Netflix has once again topped the ‘Must Keep’ list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the US, according to the 17th annual ‘Must Keep TV’ Report from Solutions Research Group (SRG). The 2024 research is based on 1,400 interviews across the US with consumers aged 12 and older and conducted in May 2024.

News18 Kannada launches ‘Kannada Nadi’

News18 Kannada announces the premiere of ‘Kannada Nadi’, a groundbreaking news show dedicated to delivering timely and accurate news from rural Karnataka. Airing every night at 8:00 pm, ‘Kannada Nadi’ features authentic stories from Kannada-speaking rural communities, addressing the real concerns and issues affecting the daily lives of rural Kannadigas.

Sony LIV unveils teaser for ‘Tanaav’ S2

Sony LIV has dropped the highly anticipated teaser for ‘Tanaav’ S2, promising a thrilling return to the action-packed world of Kabir and the Special Task Group (STG). Directed by the acclaimed Sudhir Mishra and E. Niwas, the series picks up with a new adversary, Fareed Mir, alias Al-Damishq, who emerges as a formidable threat driven by vengeance.

Bodhitree’s ‘Gunaah’ secures 3.4 mn views on Disney+ Hotstar

Bodhitree Multimedia’s latest production, Gunaah, has garnered an impressive 3.4 million views on Disney+ Hotstar. From June 24 to June 30, 2024, the gripping murder mystery ranked among the top 5 most viewed OTT shows in India, according to a report by Film Companion in collaboration with media consulting firm Ormax Media.

MY FM launches ‘MY Music Studio: Sagar Wali Qawwali’ with Sagar Bhatia

MY FM has announced the launch of a unique initiative, ‘MY Music Studio: Sagar Wali Qawwali’. This captivating new show promises to enchant audiences with the soulful and mesmerizing performances of the talented singer, composer, music producer, and performer, Sagar Bhatia. ‘MY Music Studio’...

Sony YAY! unveils monsoon content lineup for Kids

As the monsoon rains begin to pitter-patter on rooftops, signaling the return of school, exams, and homework, Sony YAY! is here to brighten your days with an exciting lineup of content featuring your favorite toons. This season, don’t let the gloomy weather bring you down—join Shinchan, Honey Bunny, and Oggy for epic adventures and non-stop fun.

ShemarooVerse partners with GMetri for AI gaming

Shemaroo Entertainment, a pioneer in the Indian entertainment industry, has announced a groundbreaking partnership with GMetri, a leader in AI-powered immersive learning and game development. This collaboration marks the expansion of ShemarooVerse—Shemaroo’s metaverse platform—into the realm of immersive AI gaming, introducing IP-based gaming to the Web3 platform.