Komal Desai has been promoted to Senior Manager, Brand Marketing at CNBC-TV18, marking a significant milestone in her career with the network. Desai, who previously served as Manager of Marketing (Brand Team Lead), announced her promotion on LinkedIn.

Desai’s journey with CNBC-TV18 began in January 2020 when she joined as Deputy Manager of Marketing. By April 2022, she had advanced to the role of Manager of Marketing (Brand Team Lead), where she demonstrated exceptional skill in conceptualizing and developing brand IPs and marquee properties aimed at maximizing revenue. Notably, she has been instrumental in launching and driving the flagship initiative on gender parity, “Future. Female. Forward – The Women’s Collective,” now in its successful second season.

With nearly a decade of experience in the industry, Desai excels in campaigns, content marketing, IP creation, and media and entertainment across both online and offline channels. She holds an MBA in Media & Entertainment and a PGD in Advertising and Brand Management, bringing a wealth of knowledge and expertise to her role. Her career includes a proven track record of working with diverse brands and agencies, strategizing campaigns, and delivering optimal ROI in the video and content ecosystem.

Before her tenure with Network18, Desai served as Brand Manager and Brand Solutions Specialist at The Times of India’s entertainment and lifestyle arm. There, she managed esteemed brands such as Filmfare, Femina, Lonely Planet, TopGear India, HELLO!, and Grazia. Her earlier experience also includes a role as Senior Executive of Marketing and Strategic Alliances at Carnival Cinemas from November 2015 to January 2017.

In addition to her professional achievements, Desai is passionate about dancing, cinema, and traveling. She aspires to host her own podcast show in the future, reflecting her dynamic and creative spirit.

CNBC-TV18 commended Desai’s contributions and expressed confidence in her ability to further enhance the network’s brand marketing efforts. “Komal’s promotion is a testament to her hard work, dedication, and innovative approach to brand marketing. We are excited to see her continue to drive our brand forward,” the network said in a statement.

Desai’s elevation to Senior Manager, Brand Marketing, is expected to bring fresh perspectives and innovative strategies to CNBC-TV18, reinforcing its position as a leading business news channel in India.