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Social media platform ShareChat has joined forces with Viacom18-owned streaming service JioCinema to bring exclusive short-form multilingual content from the Paris Olympics 2024. This collaboration, running from July 26 to August 11, 2024, aims to capture the Olympic spirit by delivering highlights, insights, and memorable moments in regional languages.
Viacom18, the official media rights owner for the Paris Olympics 2024, will provide content that includes studio clips featuring commentary from sports legends and analysts. This partnership is set to enhance the viewing experience for Indian audiences by making Olympic content more accessible and engaging, The Economic Times reported.
Gaurav Jain, Chief Business Officer of ShareChat and Moj, expressed his enthusiasm for the partnership, stating, “We’re thrilled to partner with JioCinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destinations for sports content and fandom, allowing Indians to engage with Team India’s journey like never before. The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand. Blending content, culture, and community, ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences.”
A Viacom18 spokesperson highlighted the significance of this partnership, stating, “The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement. Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts. This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.”
This collaboration between JioCinema and ShareChat underscores the evolving landscape of digital content consumption in India, emphasizing the importance of regional language offerings and short-form content in engaging a diverse and widespread audience. As the Olympics unfold, Indian viewers can look forward to an immersive and inclusive experience, celebrating their athletes and the global sporting event.
