“Education is our passport to the future, for tomorrow belongs only to the people who prepare for it today,” said Malcolm X, capturing the essence of a new initiative from The Advertising Club.

In a significant development for the marketing, advertising, and media sectors, The Advertising Club has introduced The TAC Academy, a platform dedicated to elevating industry talent through internationally recognized qualifications. This initiative is launched in partnership with the Institute of Practitioners in Advertising (IPA), a leading authority in advertising education, the company said in a press statement.

The TAC Academy aims to address the evolving needs of the industry by offering a range of IPA qualifications at special rates for professionals in India. These courses will be available with exclusive discounts for members, early birds, and bulk enrollments.

Key IPA Qualifications Offered:
1. Foundation Certificate – Ideal for newcomers with 0-3 years of experience, this course covers the entire brand communications process, including strategy writing, media roles, data usage, and measuring success.
2. Digital Performance Essentials Certificate – Designed for all levels, this certificate focuses on the fundamentals of digital performance marketing, including briefing, planning, and executing digital campaigns.
3. Effectiveness Essentials Certificate – Suitable for all professionals, this course delves into the principles of effectiveness, commercial creativity, and strategic decision-making based on award-winning effectiveness papers.
4. Media Research Essentials Certificate – This certification offers essential media research skills and knowledge necessary for success in the media industry.
5. Advanced Certificate in Effectiveness – Targeted at professionals with 4-8 years of experience, this course provides advanced skills in evaluating and proving the impact of campaigns.
6. Advanced Certificate in Communications Planning – Also for those with 4-8 years of experience, this certificate focuses on strategic communications planning, integration models, and maximizing effectiveness.

Rana Barua, Group CEO of Havas India and President of The Advertising Club, stated, “We are committed to bringing global best practices through exceptional awards and innovative learning initiatives. Our partnership with IPA marks the beginning of an exciting chapter with The TAC Academy. This is just the start, and we plan to roll out many more programs to benefit our industry and stakeholders.”
Louise Hinchliffe, Director of Professional Development at IPA, added, “Our goal is to professionalize the advertising, media, and communications industries and foster a global understanding of business practices. We are delighted that The Advertising Club has partnered with us to offer these valuable learning opportunities in India.”

The launch of The TAC Academy represents a significant step forward in enhancing the capabilities of professionals within the advertising and media sectors, aligning with global standards and fostering career growth.