Warner Bros Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that it says enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport.
The grand launch of Live Times, India’s first global multicast news hub, took place on August 23, 2024, ushering in a new chapter in journalism with a commitment to delivering factual, unfiltered, and unbiased news to a digitally connected global audience. According to a press release, the event was attended by several dignitaries...
Shah Rukh Khan and filmmaker Karan Johar are set to host the International Indian Film Academy Awards (IIFA) 2024 in Abu Dhabi next month. For the first time, IIFA Awards 2024 will merge the best of Hindi and South film industries including Tamil, Telugu, Malayalam, and Kannada, to celebrate the diversity of Indian cinema, a PTI report from Mumbai stated.
Tinder, in collaboration with Viacom18, is back with the fourth season of ‘Swipe Ride’, a show celebrating open and meaningful conversations about what Indian women want from their dating lives. Premiering on Wednesday, on Tinder’s YouTube channel and exclusively on JioCinema, the new season kicks off with Bollywood actress Vaani Kapoor as the featured guest.
Meta-owned WhatsApp has updated its Business messaging policy to permit promotional messages from companies in regulated sectors, including real-money gaming and over-the-counter (OTC) drugs, to users in India, according to a report in the Times of India. This policy change opens new avenues for targeted advertising on the platform...
The upcoming Nawazuddin Siddiqui-starrer movie ‘Adbhut’ is set to premiere on television. On Friday, the ‘Gangs of Wasseypur’ actor took to his Instagram, and shared a still from the movie as he announced the release date of the film. The actor seems to be playing an investigating officer in the film as the poster showcases...
EaseMyTrip.com has announced a strategic partnership with Bollywood actress Jacqueline Fernandez, who will serve as the brand ambassador for the online travel tech platform. This collaboration is set to boost EaseMyTrip’s visibility and attract a broader audience , leveraging Jacqueline’s extensive fan base and dynamic screen presence, PTI reported....
Spotify India has teamed up with Amplified Intelligence, a leader in attention measurement, to determine attention benchmarks across Spotify’s audio and video ad platforms. The research sheds light on how mood and attention influence ad effectiveness across various platforms, The Economic Times reported.
Renowned South Indian actress Malvi Malhotra, known for her growing popularity in Tollywood, is set to make her debut in Punjabi cinema with ‘Haye Bibiye Kithe Fas Gaye’, directed by Simranjit Singh Hundal. After gaining widespread recognition for her performances, particularly in the superhit film ‘Abhyuham’
The much-anticipated Chiyaan Vikram starrer ‘Thangalaan’ is gearing up for its North India release with a Hindi version hitting theatres on August 30, as announced by the makers on Saturday. Directed by renowned filmmaker Pa Ranjith, the Tamil drama is set in the 19th century against the backdrop of the Kolar gold mines in Karnataka.