The Asia Video Industry Association (AVIA), in collaboration with the Korean Creative Content Agency (KOCCA), successfully hosted the Korea in View @BCWW in Seoul on August 29.

The event, part of the three-day global broadcasting content convention, drew over 300 delegates and showcased Korea’s pivotal role in the streaming industry’s evolution, a media statement from AVIA said yesterday.

Eun Young Kang, Director of the Broadcast & Advertisement Policy Division, Ministry of Culture, Sports and Tourism, delivered a special welcome address, setting the stage for a deep dive into Korea’s content boom and its strategies for emerging from the current industry correction period.

Marianne Lee, Chief of Content Acquisition and Development at Viu, highlighted the dramatic increase in production costs over the past decade and emphasized the need for industry-wide collaboration to optimize monetization and adapt to these changes.

Hyun Park, CEO of Alquimista Media, noted that Korea and Asia have a chance to fill content gaps left by recent US industry disruptions, including the pandemic and Hollywood strikes.

Vivek Couto, Managing and Executive Director of Media Partners Asia reported that 14 billion hours of Asian content were consumed globally in 2023, with Korean content leading significant viewership in Southeast Asia and Taiwan.

Couto described Korea’s streaming industry as being in its “second innings”, with significant opportunities in advertising and the potential to replicate pay TV bundles.

Ana Bautista from BBC Studios emphasized the importance of building deeper partnerships in Asia, while Changhoon Lee of SK Broadband highlighted the potential for AI-driven personalization to enhance competitiveness.

Chris Mottershead, Commercial Director – JAPAC at Publica, discussed the ongoing challenges in advertising revenue and measurement, but also noted progress towards unifying data across different viewing platforms.

The conference reinforced Korea’s influential position in the global streaming market and its commitment to innovation and adaptation in the rapidly evolving media landscape.