Viacom18 unveils ‘The Neighbour’s Plea’ campaign film for India vs Bangladesh test series

Viacom18 has launched a new campaign film titled ‘The Neighbour’s Plea’ for the ongoing two-Test series between India and Bangladesh. The film humorously builds upon Bangladesh’s recent historic victory in Pakistan, where they clean-swept the Test series, causing significant disappointment among Pakistani fans.

https://www.instagram.com/reel/DAIJE60vOkY/?utm_source=ig_embed&ig_rid=25fa1dcf-d579-4792-993f-ac88bc5f66a3

The campaign cleverly taps into the post-defeat frustration in Pakistan, where fans now hope for India to avenge Bangladesh’s success. The film portrays a mix of Pakistani cricket fans, experts, students, and club cricketers, all pleading for India to win against Bangladesh, showcasing their support in a light-hearted and satirical manner.

Shot in a ‘talking heads’ style, the film captures a series of conversations, with individuals voicing their frustration and unconditional support for India in hopes of overcoming Bangladesh in the current Test series. The film brings a fresh narrative, leveraging cricket rivalry and shared emotions to create an engaging storyline.

Viacom18’s innovative campaign adds a playful dynamic to the India-Bangladesh series, resonating with cricket enthusiasts across the region while maintaining a spirited tone.

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RU Ediriwira, Group CTO, NXTDigital Limited

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N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!