Sony India has unveiled its latest campaign, ‘Cinema is Coming Home’, in collaboration with acclaimed filmmaker S.S. Rajamouli, aimed at promoting its Bravia TV series. This partnership is set to redefine the home viewing experience, bringing the magic of cinema directly to living rooms across India.

The ‘Cinema is Coming Home’ campaign introduces a new lifestyle transformation for movie lovers, enhancing the traditional home entertainment setup with cutting-edge technology found in Sony’s Bravia televisions and Bravia Theatre home audio systems. By combining Sony’s deep-rooted expertise in professional film production, equipment development, and consumer electronics, the campaign promises an authentic cinematic experience at home, The Hindu reported.

Sunil Nayyar, Managing Director of Sony India, stated, “With ‘Cinema is Coming Home,’ we are bringing to life the filmmaker’s vision in the most authentic way possible. Our Bravia products are designed to deliver the ultimate cinema experience, combining dazzling picture quality with immersive sound that resonates with the soul of movie enthusiasts.”

• Cinematic Picture and Sound:
Sony Bravia TVs feature advanced picture and audio technology, ensuring viewers can enjoy vibrant visuals and immersive sound that surpass conventional televisions. This creates a true cinematic atmosphere in any home setting.
• Studio Calibration:
Through collaborations with industry giants such as Netflix, Prime Video, and Sony Pictures Core, Bravia ensures that picture quality is displayed as intended by content creators, preserving the authenticity of the viewing experience.
• Film Experience:
Bravia TVs incorporate IMAX Enhanced and Dolby Vision and Atmos technologies, providing viewers with a cinema-derived experience that emphasizes the emotions and nuances of the films.

S.S. Rajamouli, known for his blockbuster films like Baahubali and RRR, endorsed Sony’s ‘Cinema is Coming Home’ campaign, emphasizing its alignment with his vision of filmmaking. He shared, “This concept redefines the home viewing experience, enabling audiences to truly immerse themselves in the authentic essence of cinema. With the new Bravia series, viewers can enjoy stunning picture quality and immersive sound, transforming their living rooms into a genuine cinematic haven.”

Rajamouli highlighted the importance of experiencing films in their intended format, and with the advanced features of Bravia televisions, viewers can engage with storytelling like never before.

At the forefront of Sony’s line-up is the Bravia 9 series, which is equipped with Backlit MasterDrive technology for peak luminance, enhanced contrast, and natural colors, offering a realistic viewing experience. Complementing this is the Bravia Theatre Bar series—Bravia Theatre Bar 8, Bravia Theatre Bar 9, and Bravia Theatre Quad—which further elevate the home audio experience.

To enhance customer recognition of Bravia products, Sony has introduced new marketing names for easier identification, alongside updated model naming rules to simplify the customer experience.

Sunil Nayyar, discussing the association with S.S. Rajamouli, added, “I am fully convinced that Mr. Rajamouli is the best person to effectively communicate Sony’s ‘Cinema is Coming Home’ concept to our customers.”

The ‘Cinema is Coming Home’ campaign marks a significant shift in how home entertainment is perceived in India, giving movie lovers the opportunity to experience the same cinematic quality they would in a theater, from the comfort of their homes.