To commemorate the World Heart Day, which is celebrated on September 29, NDTV Profit, a brand synonymous with all things money, took a meaningful departure from its usual market focus to champion a vital cause: heart health.

Understanding that the stress of stock market fluctuations can take a toll on the heart, the channel launched a unique campaign urging its viewers to give their heart the same attention they devote to their portfolios.

So, September 27, during live market hours, NDTV Profit delivered a unique intervention. Anchor Alex Mathew, typically discussing personal finance, paused his market analysis to reveal what appeared to be a stock market chart. As the lines on the graph moved, the image dramatically transformed into an ECG reading, visually connecting the fluctuations in the market to the fluctuations in heart health. The unexpected transition delivered the message that prioritizing heart health is crucial in high-stress environments like the stock market, the newx channel said in a press release yesterday.

This video struck a chord with audiences, quickly getting picked up on LinkedIn. Finance professionals and market enthusiasts alike resonated with the sentiment, prompting widespread sharing and discussions on the importance of maintaining a healthy heart amidst the pressures of financial success.

In a bold initiative across all platforms, NDTV Profit’s message was clear: “Your heart deserves the same care as your portfolio.” The campaign aimed to remind investors that while financial security is important, nothing outweighs the value of good health.

NDTV Profit’s campaign was supported by leading voices in the financial and healthcare sector such as Dr. Prathap C. Reddy, Chairman, Apollo Hospitals; Vikas Khemani, Founder of Carnelian Asset Management & Advisors; Ajay Tyagi, Head of Equities at UTI Asset Management; Andrew Holland, CEO of Avendus Capital Public Markets Alternate Strategies LLP and Dr. Naresh Trehan, Chairman & MD, Global Health who echoed the importance of balancing career success with health.

Nilesh Shah, Managing Director, Kotak Mahindra AMC, stated, “The first and most important thing is awareness. We all need to develop a healthy lifestyle, avoiding temptations like skipping exercise, eating junk food, and carrying stress. To all stock market traders, investors and participants, remember – you have only one heart.”

Dr Devi Shetty, Chairman & Executive Director, Narayana Health, added, “It’s very important that everyone should know their number, they should know what their blood pressure is, they should know what their cholesterol is. What their blood sugar is and all the data on the heart function, kidney function, liver function, then only we can say somebody is fit. Because most diseases start very early with subtle symptoms, subtle signs which you won’t be able to appreciate, but the test will reveal and this is the beauty of preventive checkups.”

Gaurav Barjatya, Head of Marketing at NDTV, said, “A brand’s true strength lies in its emotional connection with the audience. It’s not just about selling products and services; it’s about creating experiences, building trust, and becoming a meaningful part of people’s lives. That’s what our intent behind this initiative is. We hope to have inspired our audience to take proactive steps in maintaining not only a healthy portfolio but also a healthy heart.”