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Tata Play has launched Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. This initiative, powered by ZEE Talkies, features an ad-free experience for subscribers at just INR 1.5 per day on channel #1214.
Recognizing the content preferences of its audience, the Marathi Classics service offers a rich catalog that includes classic blockbusters released after the 1950s, popular daily soaps, and a selection of kirtans for spiritually inclined viewers, the platform said in a press release.
The lineup includes cult classics such as ‘Zapatlela’, ‘GupChup GupChup’, ‘Palva Palvi’, ‘Maherchi Sadi’, and ‘Dev Manus’. Subscribers can also enjoy films featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, and Nilu Phule, along with beloved serials like ‘Avantika’, ‘Vadalvaat’, and ‘Abhalmaya’.
Pallavi Puri, Tata Play‘s Chief Commercial and Content Officer, commented on the launch: “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content, and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”
Anil Malhotra, Head of Public & Regulatory Affairs and CRO-Affiliate Sales at ZEEL, added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”
Subscribers can enjoy the service free for the first five days after subscribing, with a daily charge of INR 1.5 applicable thereafter. On-the-go viewing is also available through the Tata Play Mobile App.
Marathi Classics joins Tata Play’s extensive range of over 50 entertainment and infotainment platform services, catering to diverse age groups and providing content across various genres, including Entertainment, Kids, Learning, Regional, Devotion, and more. For additional information, visit Tata Play Specials.
