‘Indian Idol’ S15 soars as India’s highest-rated reality show

Sony Entertainment Television’s ‘Indian Idol’ S15 has taken the lead as India’s highest-rated reality show, outshining competitors in Week 44. Garnering an impressive viewership of 3.0 million in its launch week, the iconic singing reality show has boosted the network’s Saturday-Sunday 9 pm slot by 1.5 times.

Spanning over 15 seasons and two decades, ‘Indian Idol’ has become a cultural landmark, captivating audiences of all ages and establishing itself as a go-to platform for advertisers. Season 15 is co-presented by Birla Opus Paints and supported by Smith & Jones Pasta Masala, Code Deodorants, Adani, and Vaseline, with Siyarams as an associate sponsor.

Known for unearthing exceptional talent, ‘Indian Idol’ has nurtured dreams and provided a grand stage for aspiring singers across India. This season brings even greater spectacle with its “playfront” approach, highlighting not just vocal ability but full-scale performances, where contestants showcase their talent as all-around entertainers.

‘Indian Idol’ S15 airs every Saturday and Sunday at 9 pm on Sony Entertainment Television, continuing its legacy of shaping India’s musical landscape.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!