Disney+ Hotstar has unveiled an electrifying promotional campaign to drive attention to the OTT debut of Marvel Studios’ ‘Deadpool & Wolverine’.

According to a press release, the campaign features two of India’s biggest stars, Bhuvan Bam and Vidyut Jammwal, whose star power adds a local flair to the international blockbuster. The film, which had a record-breaking run at the box office, is now available on Disney+ Hotstar in Hindi, Tamil, Telugu, and English.

Vidyut Jammwal, known for his impressive martial arts skills and action-packed roles, aligns perfectly with the intense action and high-octane stunts of ‘Deadpool & Wolverine’. Jammwal’s strong affinity for action films and his enthusiasm for the film’s jaw-dropping stunts make him an ideal ambassador for the campaign.

Commenting on the launch, Vidyut Jammwal’s said, “I’m someone who enjoys action films, and Deadpool & Wolverine took me on a ride unlike any other. The action in this film is exactly why I love this genre—jaw-dropping stunts, epic visuals, and the bromance between Ryan Reynolds and Hugh Jackman is magic. It’s available in Hindi, Tamil, and Telugu, making it even closer to home for Marvel fans. You won’t want to miss this ride!” Jammwal shared.

Alongside Jammwal, Disney+ Hotstar tapped into Bhuvan Bam’s immense popularity in the comedy and digital space. Bam’s quirky humor and relatable comedy videos provide a perfect ‘desi’ twist to the madness of Deadpool & Wolverine, appealing to a wider audience with his unique voice and humor.

On the other note, Bhuvan Bam said, “I’ve always admired Ryan Reynolds for his sharp wit and perfect timing—he’s unbeatable when it comes to delivering a punchline! Watching him as Deadpool team up with Wolverine’s raw intensity makes for an insane combo. For fans like me who love seeing these heroes in our own language, it’s a treat. Get ready for a desi-style blockbuster experience—masala and dhamaal combined!” Bam expressed his excitement for the film’s OTT debut.

In addition to leveraging the star power of Jammwal and Bam, Disney+ Hotstar has used a multi-channel marketing strategy to amplify the film’s reach. Platforms such as PhonePe, MCanvas, and Snapchat have been instrumental in driving visibility. For example, PhonePe’s campaign showcased engaging Deadpool & Wolverine animations during transactions, while Snapchat offered a custom interactive lens that allowed users to experience the film’s characters in a fun and immersive way.

‘Deadpool & Wolverine’, which shattered box office records, is Marvel Studios’ highest-grossing R-rated film to date. Directed by Shawn Levy and starring Ryan Reynolds as Deadpool and Hugh Jackman as Wolverine, the film is a perfect blend of action, humor, and thrilling camaraderie between the two iconic characters.

The film is now streaming on Disney+ Hotstar, and fans are eagerly awaiting the chance to experience the wild action and irreverent humor of the dynamic duo.