Shemaroo Contentino, a subsidiary of Shemaroo Entertainment, has become the leading provider of premium Indian content in the aviation industry, capturing over 90 percent of the premium Indian content market.

With the surge in both national and international travel, particularly among Indian passengers, Shemaroo Contentino is meeting the growing demand for region-specific content, enhancing the travel experience for millions.

The platform’s content library includes a rich mix of Bollywood movies, TV shows, music videos, and web series, in over 15 languages. Some of the latest blockbusters available on Shemaroo Contentino include ‘Pathaan’, ‘Maharaja’, ‘Premalu’, ‘Toofan’, and ‘Jatt & Juliet 3’. With its vast collection, Shemaroo Contentino ensures that airlines can cater to passengers from various linguistic backgrounds, providing entertainment that resonates with the Indian diaspora, the platform said in a press release.

Shemaroo Contentino serves over 130 airlines, including industry giants such as Air India, Emirates, Qatar Airways, and Singapore Airlines. Through exclusive partnerships with leading production houses, streaming platforms, and TV networks, the platform has secured access to the latest and most sought-after Indian content. This has positioned Shemaroo Contentino as the go-to provider for airlines looking to offer top-tier entertainment to their passengers.

“We’re proud to be at the forefront of providing Indian content for inflight entertainment,” says Murtuza Kagalwala, Managing Partner of Shemaroo Contentino. The company’s dedication to quality and customer satisfaction has fostered long-term relationships with airlines and content partners, making Shemaroo Contentino the first choice for in-flight entertainment solutions.

With India’s air travel expected to reach 325 million domestic trips by 2030 and the number of Indian nationals living abroad surpassing 35 million, the demand for culturally relevant content is set to increase. Additionally, international travel by Indians is projected to rise significantly, offering Shemaroo Contentino a substantial growth opportunity in the expanding aviation market.