News18 India’s primetime show ‘Sau Baat Ki Ek Baat’ has etched its name in history by becoming the first Hindi news channel program to win at the prestigious Asian Television Awards since their inception in 1996. Kishore Ajwani, the Managing Editor of News18 India and the show’s anchor, received the award for Best News Presenter at the ceremony held in Jakarta, Indonesia.
The Asian Television Awards are renowned for celebrating excellence in the television industry across Asia. Covering genres like news, documentaries, drama, and entertainment, the awards attract over 1,400 entries annually. Winners are determined through a rigorous evaluation by a panel of judges from over 10 countries. This recognition highlights the impact of Hindi journalism on an international platform, the news network said in a press release.
Kishore Ajwani’s ‘Sau Baat Ki Ek Baat’ brings pressing issues faced by India’s common people to the forefront. From analyzing the plight of monsoon-affected schools to scrutinizing the rise of VIP culture at religious pilgrimages, the show resonates with its audience by offering in-depth coverage of issues that matter. This compelling storytelling has made the program a flagship offering of News18 India.
News18 India, the leading Hindi news channel, commands a 13.85% viewership share in its genre (Source: BARC | Mkt: HSM, News Genre | TG: 15+ | Week 39’24). The channel’s commitment to addressing real-world issues through innovative formats like Sau Baat Ki Ek Baat has set it apart. The award is a testament to the channel’s dedication to high-quality journalism and impactful reporting.
Ajwani’s win underscores the program’s success in combining incisive reporting with engaging presentation, solidifying its reputation as a benchmark in Hindi news. The Asian Television Awards 2024 have not only elevated the stature of Sau Baat Ki Ek Baat but have also showcased the global potential of Indian news programming.