NODWIN Gaming, a leader in esports and gaming entertainment and a subsidiary of Nazara Technologies Limited, has announced the acquisition of AFK Gaming Pvt. Ltd. The deal, valued at ₹7.6 crore, includes a mix of cash and a stock swap, making AFK Gaming a 100 percent subsidiary of NODWIN Gaming.

This acquisition reinforces NODWIN‘s capabilities in esports content production, distribution, and marketing, positioning the company as a one-stop solution for brands and publishers targeting the gaming ecosystem.

Post-acquisition, AFK Gaming’s founders – Nishant Patel, Rakesh Ramchandran, and Siddharth Nayyar – will join NODWIN’s various verticals. They will also retain leadership of their agency business, Max Level, and continue developing their business newsletter, Pixel P&L, under the NODWIN umbrella.
• Nishant Patel will focus on strategic initiatives and building Pixel P&L as a media product.
• Rakesh Ramchandran will lead efforts to develop tech-driven products.
• Siddharth Nayyar will helm Max Level, emphasizing high-quality marketing and PR services.

Founded in 2012, AFK Gaming is a pioneer in India’s esports media space. It offers:
• Content and Updates: Gaming news through its website and the Pixel P&L newsletter.
• Agency Services: Marketing campaigns, content production, IP building, influencer programs, and consultancy for top-tier clients like ASUS ROG, KRAFTON, Jio Games, and more.

The company has been a strategic partner for NODWIN Gaming since its inception, collaborating on various IPs and white-label solutions.

Akshat Rathee, Co-Founder of NODWIN Gaming, praised AFK Gaming’s journey,”I’ve admired AFK Gaming’s perseverance and dedication to esports. Our shared respect and collaboration make this partnership a natural progression. Together, we aim to scale new heights in the gaming ecosystem.”

AFK Gaming’s founders echoed this sentiment, “Joining NODWIN feels like a homecoming. Our shared history and synergies will help us unlock the next phase of growth in this rapidly evolving industry.”

The acquisition of AFK Gaming aligns with NODWIN’s strategy of global expansion and diversification. Recent strategic moves include acquiring Trinity Gaming India, Comic Con India, Freaks 4U Gaming, Publishme, and Branded, as well as Turkish esports company Ninja Global. These investments cement NODWIN’s position as a major player in India and emerging markets worldwide.

With this acquisition, NODWIN Gaming continues to expand its portfolio, solidifying its role as a leader in the gaming and esports ecosystem.