As the TATA IPL 2025 gears up to captivate millions of cricket fans, Campa, the beverage brand from Reliance Consumer Products Limited (RCPL), has announced its strategic partnership with JioStar as a ‘Co-Powered by’ sponsor across TV and digital platforms.

This collaboration ensures maximum visibility for Campa on Star Sports Network, including regional channels, and JioStar’s streaming platform, reinforcing the brand’s deep-rooted connection with India’s cricketing passion, ANI reported from New Delhi.

With this partnership, Campa aims to dominate IPL 2025’s advertising landscape, leveraging live match integrations, CGI activations, and immersive digital experiences.

Ketan Mody, COO, Reliance Consumer Products Limited, emphasized the significance of this collaboration and stated, “Cricket has always been at the heart of India, and our partnership with JioStar for TATA IPL is a natural extension of our commitment to the sport.

“Securing the exclusive co-powered sponsorship across TV and digital allows us to amplify our presence on India’s biggest stage. This initiative will help us engage with millions of cricket fans while expanding Campa’s footprint in the beverage industry.”