South Asia’s biggest creative festival, Goafest 2025, is set to return to its iconic home in Goa for its 18th edition, bringing together the best minds in advertising, marketing, and media. Organized by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will take place from May 21st to 23rd at Taj Cidade de Goa Heritage and Horizon. This year’s edition, presented by Amazon MX Player, promises an unparalleled experience with the introduction of the Goafest Village, a first-of-its-kind concept designed to offer multiple venues and immersive experiences under one roof.

With a theme designed to spark bold ideas, ‘Ignite ______’, the festival aims to fuel critical conversations shaping the future of the industry. The flexible theme encourages diverse interpretations, allowing industry leaders to explore the rapidly evolving landscape of brands, creativity, and consumer engagement. From dynamic panel discussions and thought-provoking keynotes to interactive sessions and networking opportunities, Goafest 2025 is gearing up to be bigger and more impactful than ever before, the company said in a press release.

After a highly successful edition in Mumbai last year, Goafest is making a much-awaited comeback to Goa, where its legacy was built. Expressing his excitement, Prasanth Kumar, President of AAAI and CEO of GroupM, South Asia, stated, “Goafest has always been a beacon of creativity, innovation, and connection. Returning to Goa is like coming home. With this year’s theme, ‘Ignite ______,’ we aim to spark groundbreaking conversations and visionary perspectives that will illuminate the path forward for advertising and marketing.”

He further highlighted the significance of the Goafest Village, calling it a bold and immersive concept designed to foster collaboration, networking, and the free exchange of ideas. With Amazon MX Player as the Title Sponsor, Goafest 2025 is set to elevate the festival’s legacy, delivering an experience that celebrates brilliance and fuels meaningful dialogues about the industry’s future.

One of the most anticipated highlights of Goafest every year is the prestigious ABBY Awards Powered by One Show—the most coveted creative accolades in the region. With a reputation for recognizing groundbreaking work and setting new creative benchmarks, the ABBY Awards will once again honor outstanding achievements across advertising, media, and marketing.

Speaking on this year’s vision for Goafest, Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia, emphasized, “Taking Goafest back to Goa is a celebration in itself. The festival has always been synonymous with creativity, collaboration, and industry excellence. This year, with ‘Ignite _____’ as our theme, we are setting the stage for ideas that challenge conventions and push the boundaries of creativity.”

This year’s introduction of Goafest Village marks a transformational shift in how the festival engages with attendees. Designed as a multi-venue experience, it will offer new avenues for interaction, learning, and collaboration. Jaideep Gandhi, Chairman of the Goafest 2025 Organising Committee and Founder of Another Idea, shared, “Year after year, Goafest has set new industry benchmarks, expanding its prominence beyond South Asia. With Goafest Village, we aim to create a more engaging and immersive platform where attendees can connect, share ideas, and grow together.”

The festival’s focus on collaboration, innovation, and global marketing trends will be steered by industry stalwarts such as Sam Balsara, Sundar Swamy, and Shashi Sinha, ensuring that Goafest 2025 is bigger and better than ever before.

Technology and data continue to redefine the advertising landscape, and Goafest 2025 will serve as a key platform for industry leaders to discuss the future of creativity, consumer engagement, and digital transformation. Mohit Joshi, Co-chair of the Goafest 2025 Organising Committee and CEO of Havas Media Network India, noted, “Technology and data are reshaping advertising, demanding agility, creativity, and purpose. At Goafest 2025, we will ignite conversations that don’t just inform but transform, fueling ideas that drive real impact.”

As the Presenting Sponsor, Amazon MX Player aligns perfectly with Goafest 2025’s vision. Aruna Daryanani, Director, Amazon MX Player, stated, “Goafest stands as a beacon of excellence in the advertising and media landscape, and we are thrilled to be part of this dynamic celebration of ideas and talent. Our mission is to push the boundaries of content and entertainment, making this partnership an exciting opportunity to drive innovation and engagement in the industry.”

With over 2,000 industry professionals expected to attend, Goafest 2025 remains South Asia’s premier advertising, marketing, and media festival. From inspiring keynotes and award-winning creative showcases to exciting networking opportunities and industry-defining discussions, the festival will set the tone for the future of creativity in the region.

With a larger-than-ever scale, immersive experiences, and a world-class lineup of industry leaders, Goafest 2025 is ready to Ignite a new era of innovation, collaboration, and excellence.

For more details on delegate registration, visit goafest.com.