Homegrown alternative to Twitter, Koo, on Thursday announced the launch of a new brand identity by unveiling a new logo. The new identity was unveiled online by Sri Sri Ravi Shankar on the auspicious occasion of his 65th birthday.

Koo is an Indian micro-blog that enables open expression in multiple Indian languages. 90% of India that prefers a regional Indian language can seamlessly express themselves on Koo.

The app was launched in Mar 2020 and has since garnered over 6 million users across its app platforms.

Sri Sri Ravishankar, Founder of Art of Living, said “Social connectivity and flow of information is one of the signs of a civilized society. The Koo App is connecting millions of people around the country and the world as well. Today, I am happy to launch the new logo of the Koo App. My congratulations to Aprameya and his team, for coming up with such a brilliant social media app in such a short period.”

Mayank Bidawatka, Co-founder, Koo, said “Users are loving our new identity. It’s an adorable yellow bird that embodies the key value of our platform – positivity. We created Koo so that people could discuss various topics and help each other grow. Anything that can add value to people’s lives is something people want to associate with. Our new bird is a sign of that positivity that the platform brings to their lives. Millions of users use Koo to connect and find comfort in each other’s company. The little yellow bird is now ready to be the messenger to a billion Indians!”

The company said that in a country where just 10% of India speaks English, Koo serves the need for a social media platform that can deliver immersive language experiences to Indian users and help them connect.

Recently, Koo has launched the ‘Talk to Type’ feature through which users can leverage voice assistants to share their thoughts without having to type.

The platform gained prominence in the last few months with key government officials and ministers creating their Koo accounts.

The app had also been among the winners of the Aatmanirbhar App Challenge announced by the Indian government last year.