Aaj Tak leads Hindi news with 50% reach on poll results day
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4 months ago 05:07:00pm Television

Aaj Tak leads Hindi news with 50% reach on poll results day

New Delhi, 12-June-2024, By IBW Team

Aaj tak

Aaj Tak, India’s premier Hindi news channel, has solidified its dominance in Hindi news coverage by achieving an impressive milestone during the Lok Sabha Election Results on June 4.

According to a press release from Aaj Tak, The channel was accessed by 50 percent of the Hindi news-viewing audience via mobile on Counting Day.

This significant accomplishment highlights Aaj Tak’s position as the leading news provider for Hindi-speaking audiences. The channel’s comprehensive coverage was accessed across multiple platforms, including YouTube, websites, and mobile apps, showcasing its strong digital presence and adaptability in a multi-platform media landscape.

Aaj Tak’s success can be attributed to its unwavering commitment to delivering accurate, timely, and engaging news content. This approach has resonated deeply with viewers, ensuring that Aaj Tak remains the go-to source for millions seeking reliable news.

The channel’s innovative strategies for digital news dissemination have played a crucial role in its success. By leveraging cutting-edge technology and adapting to the evolving needs of its audience, Aaj Tak has set new benchmarks in the Indian news industry.

The Nielsen Mobile Panel data reflects the habits of 15 to 45-year-olds from the NCCS ABC demographic in towns with populations over 1 lakh, focusing on Android users. The data, though unweighted, provides a comprehensive view of audience engagement across various digital platforms.

Aaj Tak’s remarkable achievement during the Lok Sabha Election Results coverage underscores its leading position in the Hindi news segment. The channel’s dedication to quality journalism and innovative digital strategies continue to set it apart, ensuring its dominance in the rapidly evolving media landscape.


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