Aaj Tak reigns supreme across TV, digital during biggest news cycle

Aaj Tak has reaffirmed its position as India’s No.1 Hindi news channel, dominating across TV, digital, and OOH (Out-of-Home) platforms during one of the most eventful news cycles of the year.

With its unparalleled, real-time coverage of major national events including Republic Day, Union Budget 2025, the Mahakumbh stampede, the Saif Ali Khan stabbing incident, and Delhi elections Aaj Tak emerged as the most-watched news source across platforms, the news channel said in a press release.

As per BARC’s rolled average TV+OOH data (Weeks 1-5, 2025) for the 15+ HSM category, Aaj Tak secured the highest Gross AMA’000 among all Hindi news channels, surpassing competitors:

Channel	Gross AMA’000	Rank
Aaj Tak	84,415	1
News18 India	84,264	2
India TV	67,656	3
Republic Bharat	63,259	4
TV9 Bharatvarsh	58,227	5
Zee News	54,744	6
Times Now Navbharat	46,892	7
ABP News	40,218	8
Good News Today	34,926	9
News 24	28,028	10
News Nation	27,067	11
NDTV India	12,359	12
Zee Bharat	10,245	13
DD News	8,445	14

Source: BARC | HSM | 15+ | Week 05’25 | 24 Hrs | TV + OOH TV | Gross AMA’000

Aaj Tak outperformed its rivals, including News18 India and India TV, while maintaining a stronger viewership than channels leveraging landing pages.

Republic Day 2025 – 167,142 avg. concurrent users (2.3x more than News18 India)
Mahakumbh Stampede – 110,796 avg. concurrent users (3x more than India TV)
Union Budget 2025 (11:00-12:15 Hrs) – 172,760 avg. concurrent users (3.4x more than India TV)
Delhi Elections 2025 – Polling Day & Exit Polls – 81,717 avg. concurrent users (2x more than India TV)
Delhi Elections 2025 – Counting Hours (08:00-12:15 Hrs) – 759,766 avg. concurrent users (1.4x more than India TV)

Additionally, by integrating mobile web (mWeb) and app viewership, Aaj Tak crossed a peak concurrency of over 1 million users during counting hours.

(Source: YouTube LIVE | Hindi News Channels | All Feeds)

In another milestone, Aaj Tak has surpassed 70 million subscribers on YouTube, cementing its position as the most-followed news channel globally on the platform.

Aajtak.in emerged as India’s most-visited Hindi news website, securing the highest unique visitor count during major national events:

- Republic Day (January 26, 2025) – 2.48 million unique visitors (vs. 2.38M on Live Hindustan)
- Union Budget Day (February 1, 2025) – 4.90 million unique visitors (vs. 2.43M on ABP Live)
- Delhi Election Counting Day (February 8, 2025) – 7.03 million unique visitors (vs. 3.26M on ABP Live)

(Source: Similarweb | India | Unique Visitors | Top Hindi News Sites)

On Google Trends, Aaj Tak ranked as the second most-searched topic on February 8, 2025 (Delhi Election Counting Day), second only to the Election Commission of India.

With its multi-platform leadership across TV, digital, and social media, Aaj Tak continues to set industry benchmarks, reinforcing its status as India’s most trusted and widely consumed Hindi news source.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!