Blackstone’s retail arm Nexus Malls on Thursday said it has signed Amitabh Bachchan as its brand ambassador.

Nexus Malls, the retail platform in India is owned and managed by Blackstone Real Estate funds, has 17 shopping malls across 13 cities in the country.

Last month, global investment firm Blackstone-sponsored Nexus Select Trust filed the draft paper with markets regulator SEBI to launch India’s first public issue of retail REIT to raise around $ 500 million, a PTI report said.

A press release put out by Nexus Malls said it has roped in Bachchan as ‘Happyness Ambassador’.

”We are extremely privileged to welcome Amitabh Bachchan to our Nexus Malls family. He has a remarkable ability to connect with different age groups,” Dalip Sehgal, CEO of Nexus Malls, said in a statement.

Bachchan added: ”I am delighted to endorse Nexus Malls. Together, we will try and further aim at curating new experiences for the customers each time they visit Nexus Malls.”