Premier Bengali news channel, ABP Ananda, has returned with a grand celebration of Durga Puja, blending tradition and innovation.
This year’s festivities are marked by the revival of three iconic properties, offering fresh content and exciting collaborations with various partners to honour the spirit of Durga Puja.
Sharad Ananda Programming: The Sharad Ananda programming has already begun, providing a diverse array of both new and existing content. The first segment, ‘Koruk Matha Theme Theme,’ explores Kolkata’s renowned Durga Puja themes, highlighting the unique aspects of pandals, the evolution of art forms, and efforts to revive rural folk art in a captivating storytelling format, the channel said in a media statement.
The second segment, ‘Tarokar Chokhe Taroka Pujo,’ features celebrities visiting pandals, sharing insights into the preparations, concepts, idols, lighting, and ambiance, all while discussing the release of their cinema and OTT projects during the Puja.
‘Akash Pothe Pujo,’ introduced last year, employs drone cameras for an aerial bird’s eye view telecast of all the renowned Pujas of Kolkata, including exclusive coverage of ornamental decorations, lighting, pandals, and thematic features.
‘Pujo Dekhun Ghore Bosey’ continues its tradition of live telecasting eight of the biggest Pujas in Kolkata, offering viewers a multi-camera setup to witness both traditional and themed celebrations over the five-day festival, including insights into the rituals performed.
One of the highlights of the programming is ‘Sharad Ananda Samman 2023,’ an award ceremony honoring Puja pandals in various categories, including Best Pandal, Best Theme, Best Lighting, Best Idol, Best Concept, Best Puja Committee, and Best Traditional Puja. A total of fifty categories and thirty Durga Pujas in the city will be honored with the Jury Samman Award. The district version, ‘Jelar Sera Puja 2023,’ will recognize more than 200 Puja Pandals across various categories.
Other engaging programming includes ‘Pujor Adda,’ ‘Pujo Personal,’ ‘Probashe Pujo,’ ‘Durga Puja Animation Program,’ ‘Pujor Case Book,’ and ‘Bhanu Ukil & Jahor Bicharak.’
Paara e Paara e Serar Lodai 2023: ABP Ananda’s second property, ‘Paara e Paara e Serar Lodai 2023,’ is an 11-episode non-fiction fun reality game show played among 12 Durga Puja Committees. The episodes are currently airing on ABP Ananda every day at 5:30 pm until October 20, 2023.
Digital Partner is ABP Live.
ABP Ananda Suraksha Puraskar 2023: In its sixth year, ABP Ananda’s third property, ‘ABP Ananda Suraksha Puraskar 2023,’ is dedicated to supporting social safety, security, and measures implemented by individual Puja Committees during their Pujas. A team of experts will evaluate 100 Puja Committees based on various standards, and awards will be given based on set parameters.
The Suraksha Puraskar has many sponsors with ABP Live being the digital partner.
This year’s Durga Puja celebration promises to be a perfect blend of tradition, innovation, and excitement, making it an event not to be missed.