ABP Majha, the leading name in Marathi news broadcasting, has unveiled its latest primetime sensation, ‘Zero Hour: Charcha Janhitachi’.

This innovative show marks a significant departure from conventional news programming, aiming to empower the unfiltered voice of the people and usher in a new era of interactive news consumption.

Hosted by the accomplished journalist Sarita Kaushik, Deputy Executive Editor at ABP Majha, ‘Zero Hour: Charcha Janhitachi’ is slated to air every Monday to Friday at 8 pm. The show boasts a novel format that draws viewers into a participatory experience unlike any other.

The interactive journey commences early in the day, with ABP Majha leveraging its social media platforms—including Facebook, Twitter, Instagram, and YouTube—to post polls and questions on pertinent news topics. This unique approach seeks to actively involve viewers in shaping the show’s content. Notably, all poll topics are meticulously chosen by the editorial team, the channel said in a press release.

The show’s narrative gracefully unfolds, beginning with a succinct introduction to the day’s topic. The focal question, gleaned from the earlier polls, is then posed, creating a foundation for the subsequent discourse. ‘Zero Hour’ seamlessly transitions into an in-depth exploration of the issue, employing comprehensive packages enriched with context and insight. Viewers are treated to a display of public reactions and comments, followed by incisive discussions involving stakeholders, experts, or authoritative figures relevant to the topic at hand.

Visually striking, the show’s studio set features expansive LED screens that form distinct sections, including the poll center, media center, and guest center. Sarita Kaushik seamlessly moves between these areas, offering viewers a comprehensive 360-degree perspective on the stories that shape the day.

At its core, ‘Zero Hour: Charcha Janhitachi’ embodies ABP Majha’s ethos of “Open your eyes and look out carefully,” emphasizing the channel’s enduring commitment to objective and impartial reporting that resonates with the lives of its viewers.

The show is a testament to ABP Majha’s mission of nurturing informed dialogue, bridging the gap between the public and decision-makers, and catalyzing meaningful change. With a legacy rooted in responsible journalism and guided by the expertise of Sarita Kaushik, ‘Zero Hour: Charcha Janhitachi’ is poised to redefine news engagement, ensuring that the authentic voice of the people reverberates throughout the nation.

In an era of dynamic news consumption, ‘Zero Hour: Charcha Janhitachi’ stands as a trailblazing initiative, signaling a powerful shift in Marathi news broadcasting towards inclusivity, transparency, and viewer-driven content. As ABP Majha continues to evolve, this groundbreaking show paves the way for a more participatory and impactful news landscape.