ABP Network dominates Hindi, Marathi, Bengali news markets in november 2024

ABP Network has achieved a landmark milestone, ranking as the top performer across Hindi, Marathi, and Bengali news markets in the November 2024 Comscore MMX Rankings. With a reach of 104 million unique users, the network secured the #7 position on the News & Information Leaderboard, outperforming major competitors like Times Network, The Indian Express, and NDTV.

Performance Highlights

1. Hindi Market – ABP News
• Unique Users: 58.8 million
• Key Competitors Surpassed:
o Aaj Tak: 55.4 million
o Live Hindustan: 51.2 million
o NDTV: 48.7 million
ABP News claimed the #1 spot in the Hindi news market, reaffirming its position as a leader in engaging diverse audiences with comprehensive news coverage.

2. Marathi Market – ABP Majha
• Unique Users: 13.8 million
• Key Competitors Surpassed:
o Lokmat.com: 12.2 million
o Loksatta: 10.98 million
ABP Majha’s dominance in the Marathi news market has been consistent, retaining its #1 position for months, including the pivotal Maharashtra Assembly polls period in October 2024. With 18.5 million unique viewers and 316 million views in October, it outperformed TV9 and News18 Lokmat.

3. Bengali Market – ABP Ananda
• Unique Users: 13.6 million
ABP Ananda led the Bengali news segment, maintaining its stronghold as a trusted news source for Bengali-speaking audiences.

The network’s stellar performance can be attributed to its commitment to delivering vernacular news tailored to regional audiences. The inclusion of social incremental metrics in the rankings underscores ABP Network’s ability to effectively leverage digital and social platforms to expand its reach and engagement.

ABP Network’s dominance highlights its position as a leader in India’s digital news landscape. Its consistent ability to attract diverse audiences across languages demonstrates the network’s adaptability and focus on delivering high-quality, relevant content.

With its November 2024 success, ABP Network sets a benchmark for other news organizations in India, showcasing the importance of regional language content in capturing audience loyalty.

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Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!