ABP Network, India’s premier media conglomerate, has broken new ground in the virtual world by entering the metaverse in a historical first.

ABP Network has become the first Indian publisher to join this arena with the launch of ABP Metaverse, in collaboration with Delhi-based metaverse development platform Graphity.

The move coincides with the second anniversary of ABP Nadu, the network’s Tamil Nadu news platform.

To commemorate the anniversary, the ABP Nadu Metaverse will be officially unveiled to users, to provide them with a ground-breaking immersive and interactive experience and allow them to connect with news and events in a completely new way.

ABP Network has solidified its status as a media industry pioneer with ABP Metaverse.

Metaverse is an innovative online area that allows users to interact with news information as well as with one another. The worldwide metaverse market was valued at $51.69 billion in 2022 and is predicted to exceed $1.3 trillion by 2030, with a CAGR of 44.5 percent.

The debut of the ABP Nadu Metaverse, and the ABP Metaverse as a whole, is a significant step forward in the expansion of India’s digital media ecosystem.

Commenting on the launch, Avinash Pandey, CEO, of ABP Network, said, “We are thrilled to announce the launch of ABP Nadu Metaverse. The metaverse is the future of digital media, and we are proud to be the first in the Indian news industry to explore this exciting new space. We believe that the ABP Metaverse will revolutionise the way news is consumed and experienced, and we look forward to welcoming our viewers to this exciting new world.”

ABP Nadu is ABP Network’s first digital-only news platform in Tamil, bringing you breaking news, and entertainment updates, and revealing political and social concerns from throughout the state, nation, and world. The major Tamil internet news portal operates 24 hours a day, seven days a week to provide hard news, explainers, interviews, and debates to its loyal audience. ABP Nadu, which was launched during the Tamil Nadu Assembly Elections in 2021, has a skilled team of gatekeepers who cater to diverse areas of society with care and sensibility.

ShanmugaSundaram, Editor, ABP Nadu, said, “ABP Nadu Metaverse will give an exciting new experience for Thamizhargal globally. Let’s get started with this exciting new avatar in Tamil journalism, marked by the bold storytelling of ABP Nadu. As always, the real, bold journalism of ABP Network will be the backbone of this journey and give our viewers an elevated sense of news consumption.”

Piyush Aggarwal, co-founder, Graphity, said, “We’re thrilled to be a part of ABP Network’s breakthrough metaverse endeavor. We hope that visitors enjoy the fresh take on digital news interaction. We’re also working on a bigger, scaled-up version of the ABP Nadu Metaverse to incorporate all of ABP’s news platforms. We are sure this will redefine the way users interact with news in the near future.”

ABP Metaverse is intended to be a fun and participatory platform for bringing news to life. It includes virtual environments such as newsrooms, interactive games, and virtual worlds such as a sports stadium, a metaverse interview room, and more.

The ABP Nadu Metaverse is a gateway experience to the larger ABP Metaverse, providing visitors with a glimpse into the fascinating new possibilities that the virtual world offers.

Users will be able to enter the ABP Nadu Metaverse as digital avatars, read the most recent and trending news stories, view ABP Nadu videos, engage with other users through engaging actions, play games, and take pictures with their avatars to share on social media.

ABP Nadu Metaverse is just the beginning of ABP Network’s venture into the metaverse. The firm intends to introduce new features and content in the coming months, which will improve the user experience and solidify ABP Network’s position as a leader in the digital media market.

The ABP Nadu Metaverse is now available through ABP Nadu and other ABP Network websites and mobile apps (free on Google Play and App Store).

ABP Network’s foray into the metaverse demonstrates the company’s dedication to innovation and staying ahead of the curve. The startup plans to alter the way news is consumed through ABP Metaverse, defining a new industry standard.