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ABP Network, renowned for its robust political journalism, once again solidified its position as a frontrunner in the news broadcasting industry during the recent ABP News-CVoter Exit Polls coverage for five states’ Assembly elections in November.
On November 30, ABP News YouTube LIVE Channels dominated the digital space, maintaining top positions throughout the crucial hours of Exit Poll coverage. The network’s digital platforms, including websites, Connected TV (CTV), and mobile apps, mirrored this exceptional performance.
Notably, ABP News YouTube LIVE Channels achieved the second-highest concurrent viewership on YouTube during the peak Exit Poll hours from 6 pm to 7 pm, marking a milestone in digital news broadcasting.
The network’s eight language websites engaged over 300,000 concurrent users between 6 p.m. and 9 p.m., underscoring ABP’s extensive reach across diverse linguistic audiences.
Furthermore, there was a significant 19% surge in average time spent on ABP LIVE website properties compared to the preceding 30 days of election coverage.
ABP LIVE Apps witnessed over 2.7 million screen views, averaging 15.5 screen views per user, with an impressive 1.7 lakh Daily Active Users (DAUs) on the Exit Poll day, demonstrating a clear preference for real-time election updates by ABP.
The surge continued across ABP LIVE CTV Apps, with a five-fold increase in concurrent viewers during the Exit Poll coverage compared to regular days. Daily Active Users on CTV Android devices rose by 23%, signifying the increasing trend of news consumption via connected TV platforms.
ABP Network’s CTV channels recorded a staggering 15 million viewership minutes on November 30th, with the average view duration per viewer increasing by 30 percent to 9 minutes during the peak Exit Poll coverage hours.
These impressive statistics underscore ABP Network’s dedication to delivering high-quality, real-time news across a spectrum of platforms. The substantial increase in viewer engagement across YouTube, websites, CTV, and mobile apps reflects the network’s commitment to meeting the evolving needs of today’s digital-savvy audience.
