To commemorate Holi, Hindi news channel ABP News has launched the “Khabaron Ko Berang Rehne Do” campaign.
The campaign encourages everyone to keep preconceived opinions and hatred out of the news. It encourages people to fill their lives with vibrant colors while ensuring that the news they watch is free of partisanship.
The Network stated that its new campaign hashtag #BerangHoKhabrein aims to bring social harmony to India. This campaign aims to encourage people to come together and celebrate Holi inclusively and neutrally.
Avinash Pandey, the CEO, of ABP Network, said, “ABP News believes that by keeping news free from the colors of opinion, it can help foster a more unified and harmonious nation. The channel believes in giving its viewers news without bias, prejudice, and added colors of opinion. Thus, through this campaign, ABP News ensures that opinions are grounded in facts and not clouded by biases. The channel appeals to its viewers to embrace the spirit of Holi and come together to make our news, and our nation, a place of peace and neutrality.”