aha OTT, the leading regional streaming platform, has amplified the buzz around its talk show ‘Unstoppable with NBK’ by partnering with 16 prominent brands for its much-awaited fourth season. Hosted by legendary actor ‘Nandamuri Balakrishna’ (NBK), the show premiered on October 25, 2024, with a star-studded launch featuring Andhra Pradesh Chief Minister N. Chandrababu Naidu as the inaugural guest.

This season has already aired eight successful episodes, featuring Indian cinema icons like Allu Arjun, Dulquer Salmaan, Suriya, Bobby Deol, Venkatesh Daggubati, and Ram Charan. The gripping conversations and exclusive moments have cemented the show as a cultural phenomenon in the regional entertainment space.

To enhance the season’s appeal, aha OTT has strategically collaborated with leading brands. Mansion House takes the spotlight as the Title Partner, while Kohler steps in as the Special Partner. Co-Presenting Sponsors include Realme, Myron Homes, Happi Mobiles, and Vega Jewellers, with SISM and Whynot Electronics joining as Special Partners. Additionally, brands like My Dr, Simhadri TMT, Haldiram, and Anurag Agarbatti have signed on as Co-Powered Sponsors, reinforcing the show’s widespread reach and influence.

This robust lineup of partnerships highlights aha OTT’s growing influence in the regional OTT space. Ahmed Rahimtoola, Chief Marketing Officer at Mansion House, praised the collaboration, calling it “transformative.” He emphasized how Unstoppable with NBK aligns seamlessly with Mansion House’s ethos, fostering emotional connections and driving significant consumer engagement.

“Collaborating with a show that resonates so powerfully with our shared audience has provided us with an incredible platform to connect with our target demographic in a meaningful and impactful way,” said Rahimtoola, noting increased brand visibility and business results.

Ravikant Sabnavis, CEO of aha OTT, expressed his excitement about the partnerships. “Unstoppable with NBK is one of the most popular talk shows in India. We are thrilled to announce our collaboration with 16 incredible brands for this season,” he said. Sabnavis emphasized aha’s commitment to delivering high-quality regional content and creating memorable moments for viewers.

With its charismatic host and a star-studded lineup, Unstoppable with NBK continues to break new ground, drawing audiences across demographics. The partnerships with top-tier brands reflect the platform’s ability to merge entertainment with impactful storytelling, ensuring mutual growth for its partners and the platform.

As the season progresses, ‘Unstoppable with NBK’ promises even more engaging conversations and unforgettable episodes, solidifying its status as a trailblazer in India’s regional entertainment landscape.