aha Tamil unveils ‘Apsara’, India’s first fantasy web series

In a groundbreaking move for the Indian digital entertainment landscape, aha Tamil has announced the launch of ‘Apsara’, India’s first-ever vertical web series in the fantasy genre.

The series, set to debut exclusively on the aha Tamil app, promises a visually stunning experience designed specifically for mobile users, embracing a format that aligns with the evolving content consumption habits of today’s audience.

‘Apsara’ marks a significant step in the OTT industry’s shift towards vertical storytelling, a format that has gained immense popularity with short-form content but has rarely been explored for long-form narratives. By combining high-quality production values with the ease of vertical viewing, aha Tamil is set to revolutionize how audiences engage with fantasy storytelling.

The series follows the journey of ‘Apsara’, a mystical being with extraordinary powers, who is caught in a battle between the forces of good and evil. Rooted in rich Indian mythology yet crafted for a modern audience, Apsara blends stunning VFX, gripping storytelling, and a fast-paced narrative that keeps viewers hooked. The series has been shot and edited specifically for vertical screens, ensuring an immersive experience without the need to rotate devices.

Speaking about the innovative project, a spokesperson from aha Tamil said, “With Apsara, we are redefining storytelling for the mobile-first generation. Fantasy as a genre has always captivated audiences, and by presenting it in a vertical format, we are making it more accessible, engaging, and visually striking. aha Tamil is proud to introduce this unique storytelling approach to the Indian OTT space.”

The series features a talented ensemble cast, with stunning cinematography and cutting-edge visual effects that elevate the fantasy experience. With ‘Apsara’, aha Tamil aims to set a new benchmark in digital-first storytelling, bringing fresh and immersive content to Tamil audiences.

As streaming platforms continue to adapt to evolving viewer preferences, aha Tamil’s bold experiment with vertical fantasy content could pave the way for more such innovations in the Indian OTT space. ‘Apsara’ is set to premiere soon, exclusively on aha Tamil, offering audiences a first-of-its-kind viewing experience that merges mythology, fantasy, and modern digital storytelling.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!