Alibaba Group Holding, the Chinese e-commerce giant, is reportedly exploring options for its video streaming platforms, Youku and Tudou.
According to Bloomberg News, sources familiar with the matter have revealed that Alibaba is considering various possibilities, one of which involves integrating the assets into Alibaba Pictures Group Ltd, a Hong Kong-listed company.
The move aims to enhance the capabilities and reach of Alibaba Pictures Group, potentially expanding its scope in the video streaming industry, Reuters reported citing the Bloomberg report.
This strategic decision reflects Alibaba’s ongoing efforts to optimize its business portfolio and maximize the potential of its video platforms.
Youku and Tudou, both acquired by Alibaba in recent years, have become prominent players in the Chinese online video market. Youku, often referred to as the “YouTube of China,” offers a wide range of user-generated and professionally produced content, including movies, TV shows, and original series. Tudou, on the other hand, focuses on providing a platform for user-uploaded videos and short-form content.