Amaze, India‘s leading provider of power backup solutions, today unveiled its most comprehensive portfolio of energy solutions. Amaze, one of India’s fastest-growing inverter and battery brands, offers a wide range of inverters, batteries, and solar products that are built to withstand long and frequent power outages. To strengthen its presence across India, the company will launch its product range on select online retail platforms, making it more accessible to potential customers in tier 2 and 3 cities across the country.

The ceremony was attended by star cricketer Virat Kohli, as well as the Luminous Power Technologies team, which included Preeti Bajaj, CEO and MD, Neelima Burra, Senior VP and Chief Strategy, Transformation, and Marketing Officer, Amit Shukla, Senior Vice President & Country Head – Energy Solutions Business, and Rajesh Kalra, Vice President – Amaze Energy Solutions Business.

Speaking on the occasion, Preeti Bajaj, CEO, and MD of Luminous Power Technologies, said, “Amaze has established itself as a high-performing, energy-efficient, and reliable brand, powering the dreams and aspirations of emerging India with uninterrupted power supply. The next wave of growth in the retail and energy sector is being witnessed in Bharat, from tier 2 and 3 cities, powered by higher purchasing power. With a strategic focus on innovation, sustainability, and expansion, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to double our market share and customer touchpoints in the next 3 years. Leveraging this expansive distribution network, we aim to further boost our growth with a strong focus on high-capacity inverters and solar solutions.”

“India is on the pathway to build a sustainable power network on its road to achieving Net Zero targets. In a world where sustainable energy is becoming a necessity, Amaze Solar Solutions has been developed to cater to a diverse range of consumers, from individual homeowners to small enterprises. We are empowering our consumers to make conscious choices about their energy consumption while contributing to a greener planet”, Preeti Bajaj added.

According to Amaze Brand Ambassador Virat Kohli, “I’m extremely delighted to be part of the Amaze family. Passion and reliability are the common quotients that I share with the brand. The idea is always to strive for the better and I hope Amaze continues to deliver reliable and efficient power back-up to Indian homes and businesses so that they can pursue their calling uninterrupted.”

 

Since 2018, Virat Kohli has been associated with the brand Amaze and has been an integral part of the company’s marketing and social campaigns. Amaze stands for trust and performance, two qualities that are perfectly aligned with Virat Kohli’s personality. He is the embodiment of aspirations and dreams coming true. His enthusiasm for the game aligns with Amaze’s core values and commitment to customer service.

The Amaze line of products was created with the needs of consumers and businesses affected by power outages in mind. Advanced high-capacity inverters for homes and small commercial establishments, as well as long-lasting and heavy-duty batteries, are among the products available. Solar inverters, C10-rated solar batteries, and high-tech solar panels are among the exceptional solar solutions available. Amaze products have been engineered with robust build quality and advanced technologies to provide seamless power backup during outages, ensuring the smooth operation of households, businesses, and critical equipment. The new solar inverter line is designed for high performance and to meet the needs of a wide range of consumers.