Amazon announced Wednesday that its free streaming service IMDb TV will be renamed Amazon Freevee. The new name will take effect on April 27, the company said.
It also said that the streaming service will also expand its original programming by 70% in 2022, with spinoffs of shows such as ‘Bosh: Legacy’ and other series. It will also add more original movies.
Amazon.com Inc. said the ad-supported service has tripled its monthly active users in the past two years and is expected to launch in Germany later this year, Economic Times reported.
Jennifer Salke, head of Amazon Studios, said, “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD (advertising-based video on demand) service with content audiences crave.”
Last month, the company closed an $8.5 billion deal to acquire Hollywood studio MGM, making it Amazon’s second-largest acquisition following its $13.7 billion deal with Whole Foods in 2017.