Adding to the buzz surrounding the highly anticipated drama series Yeh Meri Family Season 3, Amazon miniTV took to the streets of Mumbai in collaboration with Brihanmumbai Electricity Supply and Transport (BEST), unveiling a unique Out-of-Home (OOH) campaign on BEST buses.

Featuring a stellar cast including Hetal Gada, Anngad Raaj, Rajesh Kumar, and Juhi Parmar, Yeh Meri Family Season 3 delves into the complexities of family dynamics, evoking nostalgia for 90s India. Produced by The Viral Fever and sponsored by Mamaearth, the latest season promises viewers yet another emotional rollercoaster, resonating deeply with audiences since its release.

The innovative marketing campaign saw several BEST buses adorned with branding that seamlessly integrated the logo of BEST with the latest installment of the Yeh Meri Family franchise. This clever fusion of brand elements resulted in an engaging advertisement, showcasing the synergy between Amazon miniTV and BEST, with a touch of smart wordplay crafted by Initiative and Trailer Park Studios.

Aruna Daryanani, Director and Business Head at Amazon miniTV, expressed, “At Amazon miniTV, we continually strive to offer premium entertainment experiences. We aim to distinguish ourselves among other OTT platforms by leveraging effective and inventive methods to connect with our audience. In collaboration with Brihanmumbai Electricity Supply & Transport (BEST), we integrated their brand logo with the launch of Yeh Meri Family’s latest edition. We eagerly anticipate further dynamic collaborations that resonate with our fans.”

Audiences are invited to relive the nostalgia and charm of Yeh Meri Family Season 3 exclusively on Amazon miniTV, accessible through various platforms including Amazon’s shopping app, Prime Video, Fire TV, Smart TVs, and the Play Store.