Amazon MX Player brings ‘Rise & Fall’ to India
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2 months ago 03:22:44pm Television

Amazon MX Player brings ‘Rise & Fall’ to India

New Delhi, 14 February, 2025, By IBW Team

Amazon MX Player brings ‘Rise & Fall’ to India

In a move that promises to redefine Indian reality television, Banijay Asia has partnered with All3Media International to bring the Indian adaptation of the UK reality show ‘Rise & Fall’ to Amazon MX Player. Originally created by Studio Lambert for Channel 4, the show is a thrilling experiment in power dynamics, pitting contestants against each other in a battle for dominance, survival, and ultimate victory.

Hosted by the charismatic and unfiltered Ashneer Grover, the Indian version of Rise & Fall will challenge participants to navigate societal hierarchies, testing their wit, resilience, and strategy in a high-stakes competition that unfolds over six weeks. With its unique format and emotionally charged narrative, the show aims to captivate audiences by blurring the lines between privilege and perseverance.

The format of Rise & Fall is a social experiment disguised as a reality competition, dividing contestants into two groups:

  • The Rulers – those who start with power, privilege, and resources.
  • The Workers – those who must rise through the ranks using their intelligence, determination, and strategy.

As the competition progresses, Workers will fight to outmaneuver the Rulers, while the latter must protect their dominance. With shifting alliances, strategic gameplay, and intense confrontations, Rise & Fall will showcase the raw human instincts of ambition, resilience, and leadership—offering an engaging and unpredictable viewing experience.

Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, expressed his enthusiasm for the adaptation, stating,“Rise & Fall offers a fresh perspective on reality television, forcing contestants and audiences to reflect on societal structures and ambition. Ashneer’s presence as host brings the perfect mix of authority, wit, and relatability, ensuring the show remains as unpredictable as it is engaging.”

Mrinalini Jain, Group Chief Development Officer at Banijay Asia & EndemolShine India, emphasized the high-stakes entertainment value, saying,“This is not just another reality show—it’s a bold social experiment that immerses viewers in the highs and lows of power struggles. Partnering with All3Media International allows us to leverage global expertise while tailoring the format to resonate with Indian audiences.”

Adding to the excitement, Sabrina Duguet, EVP Asia Pacific at All3Media International, highlighted the show’s universal appeal, stating,“‘Rise & Fall’ taps into global themes of power and strategy, yet it remains deeply relevant to Indian audiences. With Amazon MX Player’s wide reach and Banijay Asia’s storytelling brilliance, we are confident this show will leave a lasting impact.”

With a reputation for pushing creative boundaries, Amazon MX Player sees Rise & Fall as a game-changer in the Indian reality TV space.

Amogh Dusad, Head of Content at Amazon MX Player, explained,“The thrill of reality television lies in its unpredictability, and ‘Rise & Fall’ epitomizes that essence. This show aligns with our vision of delivering fresh, engaging, and diverse content to our audiences. We are thrilled to collaborate with Banijay Asia and All3Media International to bring this gripping format to India.”

Banijay Asia’s track record with Amazon MX Player includes hit shows like Campus Beats, which successfully ran for four seasons, and Mohrey. With Rise & Fall, the company is set to further redefine reality TV storytelling, making power struggles, ambition, and survival an immersive experience for viewers.

The series will stream exclusively on Amazon MX Player, Amazon’s free video streaming service, ensuring accessibility to a wide and diverse audience across India.

With Ashneer Grover’s no-nonsense hosting, an electrifying format, and a deep exploration of power and ambition, ‘Rise & Fall’ is set to become one of India’s most talked-about reality shows in 2025.


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