Amazon has teamed up with MX Player, following its acquisition of key assets, to launch a groundbreaking campaign celebrating their strategic partnership.

Dubbed the ‘Superhit Jodi’ of the streaming world, the campaign stars cricketing legend Shikhar Dhawan and social media influencer Orry, highlighting Amazon MX Player’s commitment to delivering premium content free of cost to millions of Indian viewers.

The collaboration between Amazon and MX Player aims to redefine free entertainment in India’s competitive streaming space. With its expansive content library and the “Watch Free, No T&C” promise, Amazon MX Player provides a wide array of shows, movies, and originals, catering to diverse tastes and genres, including romance, thrillers, drama, and action.

Aruna Daryanani, Head of Marketing, Product, and Tech at Amazon MX Player, explained the vision behind the campaign,“Our latest campaign showcases Amazon MX Player’s vision to bring premium quality content for free to all Indians. By bringing together cricket icon Shikhar Dhawan and social media sensation Orry, our aim is to highlight our vast content selection that viewers across the country can enjoy on the service, at no cost! The campaign brings in great humour and reflects our commitment to offering great content, innovative marketing, and strategic partnerships.”

The campaign’s centerpiece is the entertaining chemistry between Shikhar Dhawan and Orry, affectionately called the “Shikhar x Orry” duo. Combining humor with star power, the duo embodies the campaign’s fresh and fun energy.

Shikhar Dhawan expressed his excitement about the campaign, stating, “Entertainment, like cricket, has the power to bring people together. Collaborating with Amazon MX Player for this campaign was an absolute joy, the energy and fun of the ‘Shikhar x Orry’ spot are contagious. It’s amazing to see how Amazon MX Player is redefining free entertainment for millions of Indians, and I’m thrilled to be part of this journey.”

Orry echoed similar sentiments, adding,“This campaign was such a blast to be part of. Pairing up with Shikhar for the ‘Shikhar x Orry’ spot truly brought out the jodi vibes, and the concept is so fresh and fun. Amazon MX Player is bringing something truly unique to the table, and I’m so excited to see audiences connect with this campaign and its amazing content.”

Amazon MX Player has made its content library easily accessible through various platforms, including mobile apps, Connected TVs, the Amazon Shopping app, Prime Video, and Fire TV. The platform also offers advertisers a unique opportunity to engage with a vast and diverse audience while ensuring an uninterrupted viewing experience for users.

With its innovative approach, strategic partnerships, and robust content offerings, Amazon MX Player is poised to become a game-changer in India’s streaming industry, reinforcing its position as the ultimate destination for free, premium entertainment.