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Star India AVP, Product & Revenue Strategy, Amit Kumar Sinha has resigned from his post after an almost 10-year working experience and joined SonyLIV as Head- Pricing & Revenue Strategy.
With almost 15 years of experience, Sinha has also worked with Bloomberg UTV, ZEEL, and ETV Network. He has been involved in strategizing and planning for various business functions besides the marketing & promotion of programs/events, distribution strategies, and handling research among others.
Sharing his journey, Amit said in a LinkedIn post, “As I am embarking upon a new journey in my career, excited to be a part of #sonyliv #sonypictures and the opportunities ahead. Thank you #starindia for such an enriching experience.”
As AVP, Product & Revenue Strategy, Sinha had worked on Product & Revenue Strategy of Hindi GEC, Hindi Movies, and Sports genres.
His responsibility also included planning and delivering the revenue target of the Cricket portfolio of Star Sports.
He also led product pricing of various Series/Events and Customer Strategy including digital.
