In a bid to expand its classical music offering, American tech giant Apple recently announced that it has acquired classical music streaming service Primephonic and will launch an app dedicated to the genre in 2022.
The tech giant stated it will incorporate the app’s functionality and playlists into Apple Music. The result will be “a significantly improved classical music experience”, Apple said.
There will also be a standalone Apple Music classical app coming sometime in 2022. Effective immediately, Primephonic is no longer accepting new customers, and the service as it exists today will shut down on September 7, a report by ANI stated.
Apple says Primephonic’s playlists and “exclusive audio content” will be the first to be integrated into Apple Music. Down the line, it’ll add “the best features of Primephonic, including better browsing and search capabilities by composer and my repertoire, detailed displays of classical music metadata, plus new features and benefits”.
In a show of how serious Apple is about appealing to classical fans, the company said “a dedicated classical music app” will launch next year that will use Primephonic’s “classical user interface that fans have grown to love”.
Primephonic launched three years ago, and its team says this deal is about the scale and an effort to reach more listeners.