According to ANI, it suggests that the two new ad placements will expand upon the ads you can already see in the App Store’s search tab and in search results.

Ads in the Today tab will appear in the larger card format used by other content in that tab, but you’ll see a small blue box with the word ‘Ad’ inside it under the app’s name. Ads in individual app pages will appear under the ‘You Might Also Like’ header that suggests apps related to the one you’re looking at.

Like in App Store search, ads on app pages will be highlighted in blue to distinguish them from other recommendations, ad buyers won’t be able to target specific applications for these ads, but the ads will be relevant to the app they’re shown under.

“Apple Search Ads provides opportunities for developers of all sizes to grow their business,” Apple said in a statement.

They added, “Like our other advertising offerings, these new ad placements are built upon the same foundation–they will only contain content from apps’ approved App Store product pages and will adhere to the same rigorous privacy standards.”

The company plans to begin testing the new ads soon.