Apple TV+ now on Prime Video as add-on subscription in India

Prime Video has officially launched Apple TV+ as an add-on subscription in India, allowing Prime members to access the premium streaming service for Rs.99 per month.

According to a press release, this move expands marketplace of add-on channels, giving subscribers seamless access to Apple Originals within the Prime Video app.

With this integration, Indian users can now enjoy award-winning Apple TV+ content, including popular shows like ‘Ted Lasso’, ‘Severance’, ‘The Morning Show’, ‘Slow Horses’, and ‘Disclaimer’, alongside blockbuster films such as ‘Wolfs and The Gorge’.

Apple TV+ joins Prime Video’s extensive collection of add-on services, which already includes Lionsgate Play, Discovery+, BBC Player, Crunchyroll, Hoichoi, and Sony Pictures – Stream, among others.

The launch in India follows the global rollout of Apple TV+ on Prime Video, which is already available in countries like the US, Canada, Australia, and Europe. This collaboration aims to provide a unified entertainment experience for Indian audiences, allowing them to access a diverse range of streaming platforms under one roof.

Speaking about the launch, Kelly Day, Vice President of International, Prime Video, stated,“We’re delighted to continue to roll out Apple TV+ on Prime Video with the launch in India today, bringing Prime Video customers an even greater selection of TV shows and films, all in one app experience.”

Gaurav Bhasin, Head of Marketplace (Add-on Subscriptions & Movie Rentals), Prime Video India, emphasized the convenience this brings to Indian audiences, saying,“We have built Prime Video India as a first-stop entertainment destination offering a wide selection of premium programming. With Apple TV+ joining our add-on subscription marketplace, we are certain that Prime members in India will enjoy easy access to Apple Originals alongside their favorite Prime Video features.”

The add-on subscription model ensures a hassle-free user experience with benefits like:
Unified billing and login: No need for multiple usernames, passwords, or payment schedules—everything is managed through one Prime Video account.

Easy content discovery: Browse and search across all add-on services with personalized recommendations, all in one place.

Watchlist and downloads: Users can save, manage, and download Apple TV+ titles alongside Prime Video content.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!