Expanded Creative Minds of Tomorrow edition inaugurated at IFFI 
ZEEL’s Punit Goenka steps down as MD, retains role as CEO 
Kevin Vaz, Kiran Mani, Sanjog Gupta to head 3 verticals of JioStar 
Asian Cricket Council partners with SPNI for 2024-2031 media rights 
CNBC-TV18, Moneycontrol’s Global AI Conclave to explore AI’s journey from hype to impact 
‘Woman of the Hour’ to stream on Lionsgate Play from Nov 29 
WhatsApp rolls out voice message transcripts globally 
Shehnaaz Gill announces new Punjabi film 
India’s leading Bollywood and Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘Holi Kab Hai, Kab Hai Holi’.
The digital campaign will run on social media till Holi. The digital campaign will also give a social message of ‘Don’t Drink & Drive’ in one of its ads.
The campaign has been launched focusing on Bollywood’s trade and general Bollywood audience.
The campaign also roped in influencers who can connect with the audience instantly with its funny theme playing around the most successful film in Bollywood history and India’s biggest festival of colors Holi.
In their first ad which has been already launched, Gabbar is asking Sambha ‘Holi Kab Hai, Kab Hai Holi’, and Sambha replies with ‘Sardar you keep asking the same thing. Do we loot the village? Here Gabbar replies ‘No, We need not loot the village. I just want to have the Holi Party’.
In the second ad which will be launched soon, Gabbar is asking the same thing ‘Holi Kab Hai, Kab Hai Holi’, and Sambha replying “Sardar, You keep asking the same thing. What do you want exactly?” Here Gabbar replies “I am free these days. Just thinking Let me open a Water Gunshop.”
In the campaign, the company is giving a social message for Holi. In another digital ad which will be launched before 3 days of Holi, Veeru asks Basanti “Don’t dance in front of these dogs. They create a scene after drinking”.
Speaking on the new digital campaign, founder Sonu Tyagi, Founder, Approach Entertainment reveals, “Holi is India’s biggest festival and we thought of connecting it with Bollywood. So the Holi Kab Hai, Kab Hai Holi campaign was planned to connect with both our Bollywood business and general audience. Bollywood trade and business audience can easily connect with it and millennials can also understand the message. We also thought of giving a social message as Drunk Driving is very rampant on Holi. So we also funnily added the social message. ”
Apart from that, Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its shows on TV, OTT & Digital channels.
