A leading celebrity management, films marketing and productions company, Approach Entertainment, has partnered with upcoming Hindi Film ‘Juni – The Last Prayer’.

The Hindi film will be released in theatres all over India on April 8.

Produced by Mumbai-based production house Juni Films, Approach Entertainment will be handling all its PR, advertising, marketing, promotions, digital, brand & media partnerships, events, and other related activities, according to an press release issued by Approach Entertainment.

‘Juni-The Last Prayer’ is among the few Bollywood Hindi feature films that will be released in theatres after the lockdown, the release said.

The film is directed by a debutant director and actor Anurag Sharma and its post-production was completed recently. The film is based on the misuse of 498A (husband or relative of husband of a woman subjecting her to cruelty) and myths around god, religion, and spirituality.

The central character has been played by Anurag Sharma who has portrayed a young entrepreneur facing domestic and business issues at the same time and how he overcomes them. The first look of the film, teaser, and trailer will be launched soon.

Approach Entertainment has also roped in Changa short video app as digital partner and the innovative promotions with Changa and its influencers are being planned.

The film will be released simultaneously in all distribution circuits and later on will be showcased on major Indian OTT platforms, the statement said.

On partnering with Approach Entertainment for film marketing, Anurag Sharma said, “ Juni Films and Approach Entertainment are close partners with a long term vision. We have been working together on the project from scratch and I am looking forward to my innings in Bollywood with Approach Entertainment. We will keep working on unique stories which are waiting to be told. Juni Films will also announce another project soon.”

Talking about the association with Juni Films, Sonu Tyagi, Director, said, “We have been also managing Anurag Sharma’s personal profile in acting and Bollywood.  So we partnered to handle the entire media, communications, and marketing for ‘Juni – The Last Prayer’. Over the years, we have done excellent work in celebrity management, films & entertainment marketing, and branded entertainment & productions, so we will plan and execute the activities in such a meticulous way that it brings the audience back to the theatres which are shying away from theatres because of the corona.”