Approach Entertainment, India’s leading award-winning celebrity management, film marketing, and film production company, has hired music director Aabir Mukherjee solely.

Abir Mukherjee has been a supervising producer and music director with India’s top music business T-Series for nearly two decades.

With the music label, Aabir Mukherjee has written and sung for multiple films, albums, and singles. Apart from signing with Approach Entertainment as an exclusive performer. He will also lead Approach Entertainment’s music label, Approach Entertainment Music, which is expanding rapidly with top music directors and performers.

Approach Entertainment will handle Aabir Mukherjee’s complete representation, management, public relations, digital, brand, and media partnerships, events, and other related activities. Approach Entertainment recently received the Worldwide Marketing Organization’s Service Excellence Award. Approach Entertainment has offices in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar, among other places.

Aabir Mukherjee is a talented musician who is known for wearing many hats. He currently works as an Independent Music Director for well-known record labels such as Universal, Venus, HMV, T-Series, Sagarika, and Tips.

Aabir started his career in the film industry as a guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan after receiving formal instruction in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians.

He graduated from Trinity College London with a degree in Guitar. His area of specialization is music direction and consulting. He has extensive expertise in creating and composing music for a variety of languages, including Hindi, Bengali, Telugu, Marathi, Bhojpuri, and others.

Aabir’s love of music, as well as his formal training in light classical, folk singing, and playback singing, has helped him conceptualize and uniquely compose music. He gained confidence as a playback Ghazal vocalist after releasing his own GHAZAL album, “Ehsaas,” which was a big success for the audience. His charismatic stage presence and incredibly powerful and soulful voice have helped him gain a large fan following in India and other parts of the globe, including the United Kingdom, Europe, Asia, and Africa. People adore his original compositions and renditions of modern ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, to name a few.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.

It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. I’m ecstatic to be a part of the next phase of the Bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team.”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “Aabir Mukherjee

is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy   to sign him exclusively.”