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The Asian Cricket Council (ACC) has entered into an exclusive media rights partnership with Sony Pictures Networks India (SPNI), covering all ACC tournaments from 2024 to 2031. The deal, marking a more than 70 percent increase in rights value from the previous cycle, underscores the surging popularity and global appeal of Asian cricket.
According to a press release, the landmark deal grants SPNI exclusive broadcasting rights across television, digital, and audio platforms. It encompasses premier tournaments, including:
• Men’s and Women’s Asia Cups
• Men’s and Women’s Under-19 Asia Cups
• Men’s and Women’s Emerging Teams Asia Cups
The partnership aims to elevate the viewing experience for fans while enabling the ACC to invest in grassroots initiatives, infrastructure, and talent development, particularly in associate nations.
Jay Shah, ACC President, emphasized the importance of the agreement, “This Media Rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide.
“The increase in rights value ensures substantial resources for grassroots programs, infrastructure, and talent pathways. This collaboration will drive cricket’s growth across Asia and cement its vibrant future.”
Gaurav Banerjee, MD & CEO of SPNI, highlighted the value of the deal, “We are thrilled to bring action-packed ACC tournaments, including India-Pakistan clashes, to our viewers for the next eight years. These tournaments have delivered unforgettable moments and intense rivalries, and we eagerly look forward to amplifying their thrill for cricket fans.”
The ACC and SPNI aim to redefine cricket coverage, integrating innovative approaches to reach diverse audiences. With SPNI’s broadcasting expertise, this partnership is set to raise the bar for how cricket is experienced, ensuring a thriving future for the sport across Asia.
