Atrangii elevates Nivedita Basu to VP Content & Business Alliances
SUBSCRIBE
JOBS
Custom Image
Go Back
2 years ago 03:30:23pm Television

Atrangii elevates Nivedita Basu to VP Content & Business Alliances

New Delhi, 06-April-2023, By IBW Team

Atrangii elevates Nivedita Basu to VP Content & Business Alliances

Atrangii TV and App, the Hindi GEC and OTT led by media magnate Vibhu Agarwal, has promoted Nivedita Basu to Vice President Content & Business Alliances.

Nivedita was previously the head of content marketing and business alliances at Atrangii. The relatively new GEC and OTT was introduced earlier in June 2022 and is growing in popularity with its unique programming lineup.

Nivedita joined the company a year ago, and her new responsibilities will include developing, creating, and producing original content, as well as managing strategic business partnerships.

Nivedita is one of the most notable professionals in the entertainment business, with over two decades of experience in production and programming.

She has been heavily involved in the creation of content for Atrangii’s platform, including extremely successful shows such as ‘Parshuram’, ‘Hara Sindoor’, and ‘Jaganya Apradh’.

She has been crucial in propelling Atrangii to new heights by launching new verticals with live shows, cricket, and other content properties, as well as bringing in premium production companies to create quality content for viewers.

Speaking on the announcement, Vibhu Agarwal, founder & CEO Atrangii shared, “Nivedita has been an integral part of Atrangii ever since its launch. We are pleased to elevate her as the Vice President (Content and Business Alliances). As we plan to revamp Atrangii with more than 10 new upcoming fiction and non-fiction shows and add international content to the platform, Nivedita will be playing a key role in developing and creating these shows which will have celebrated actors and exceptional storytelling. We are confident that in her new role, she will lend her expertise, aligned with our vision in growing our brand Atrangii to reach newer and higher heights in the general entertainment space.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos