Bollywood star Ayushmann Khurrana has been appointed as the brand ambassador for FICCI Frames, India’s premier global media and entertainment convention, marking the event’s silver jubilee this year.
The 25th edition of FICCI Frames will be held with the theme ‘RISE: Redefining Innovation, Sustainability, and Excellence,’ underscoring its transformative role in shaping the Media & Entertainment industry’s future, The Storyboard18 reported.
FICCI Frames has become a significant platform for creative professionals, industry leaders, and policymakers to come together and discuss emerging trends, innovative technologies, and the challenges facing the entertainment landscape. The event, which includes keynote addresses, B2B meetings, masterclasses, policy roundtables, and awards like the Best Animated FRAMES Awards (BAF), will be held annually in Mumbai and promises to be a dynamic forum for collaboration.