Smytten, India’s largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with Legend 1942, an Indian fragrance brand whose products are curated by Indian film legend Amitabh Bachchan.

Armed with a firm grasp on the pulse of India and in partnership with seasoned fragrance makers Legend 1942, Smytten is to introduce gender-fluid, handcrafted, luxe perfumes that genuinely celebrate the soul of India, according to a press release from Smytten.

Fragrance enthusiasts will have the unique opportunity to experience the exquisite range of Legend 1942 perfumes on Smytten. The brand seamlessly blends traditional craftsmanship with contemporary sensibilities, creating timeless yet modern scents.

Smytten said in the statement it will showcase six perfumes from Legend 1942 in trial sizes on its platform, allowing customers to experience the brand’s unique fragrances at minimum cost.

“We are beyond thrilled to partner with Legend 1942 for an exclusive trial & sampling activation. We have observed a 100 percent growth in purchase frequency for fragrances in the last year, with 53 percent of fragrance shoppers opting to purchase post-trial (online/offline). This shows a huge demand for premium fragrances in India, and we are happy to bring more brands to our customers.

We believe this partnership will be a great success, and we look forward to working with Legend 1942,” said Swagata Sarangi, Co-founder, Smytten.

Legends 1942, which has already made a name for itself with its fragrances, expects the partnership with Smytten will allow it to reach out to and build a larger consumer base.

“Mr. Bachchan and I are elated to announce the launch of Legend 1942 on Smytten. It’s our dream and vision that will now be enjoyed by a wider audience. Get your hands on one of our exquisite perfumes and experience the sheer exuberance of Legend 1942. We couldn’t be prouder of this collection and can’t wait for you to experience it for yourself,” says Anuradha Sansar, Co-founder & CEO, Legend 1942.

Smytten is one of India’s leading tech-enabled D2C product discovery and trial platforms. Launched by ex-Unilever and Google executives Siddhartha Nangia and Swagata Sarangi, Smytten is enhancing the way India’s online consumers discover, interact with, and try consumer products and services. It hosts 1200+ brand partners on its platform across lifestyle categories.

Legend 1942, launched last year, is a mass-premium fragrance brand made in India, by Indians and for Indians, the company says. The brand name is a tribute to Bollywood’s legend and curator of the fragrance brand Amitabh Bachchan.