‘Battleground’ to have April premiere on Amazon MX Player

Rusk Media, in collaboration with Amazon MX Player, has officially announced the launch of ‘Battleground’, an adrenaline-pumping fitness reality show that will see 16 contestants compete for the title of India’s next fitness superstar.

This 28-day, high-stakes competition is designed to push participants to their physical and mental limits through intense challenges, drama, and mentorship.

Divided into four regional teams —Mumbai Strikers, Haryana Bulls, Delhi Dominators and UP Dabangs — contestants will battle it out under the guidance of four renowned fitness and lifestyle mentors. The ultimate winners, one male and one female, will claim the title of India’s star performers.

Unlike conventional fitness contests, ‘Battleground’ integrates strength, endurance, strategy, and lifestyle, offering an engaging mix of competition and entertainment. The show’s format promises non-stop action, making it a must-watch for fitness enthusiasts and reality show fans alike.

Mayank Yadav, CEO & Co-founder of Rusk Media, called ‘Battleground’ “a revolution in fitness entertainment”, emphasizing how the show celebrates resilience and excellence. Aruna Daryanani, Director, Amazon MX Player, added, “This show redefines sports reality entertainment while providing a unique platform for brands to engage with fitness-focused audiences.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!