BBC Studios announced a transaction video-on-demand (TVOD) India exclusive content partnership with BookMyShow Stream.
The inaugural partnership will see the launch of a BBC First dedicated branded space in the form of a widget on BookMyShow Stream, enhancing its bespoke and compelling portfolio with a dose of premium, bold, British drama, Financial Express reported.
As part of the launch, consumers on BookMyShow and BookMyShow Stream will be able to access the following premium, drama titles on the BBC First dedicated branded space in the form of a widget on the platform – ‘Sherwood’, ‘Ragdoll’, ‘Unforgotten S1’.
BookMyShow Stream will feature other titles including ‘Smother Series 1-2’, ‘Traces Series 1-2’, ‘The Chelsea Detective’, ‘Happy Valley Series 1-2’, and ‘Unforgotten Series 1-4’ on its platform over the next two quarters.